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- 3R Thursday
3R Thursday
To sell is human
3-R Thursday
Rumination
"To sell is human." - Daniel Pink
Or in other words, we're all in sales. Is that true? Do you see your day-to-day work as "sales"? If not, why not? If so, why so?
Sales skills:
Attunement
Become attuned to the client.
What does he or she desire?
What problems is he or she facing?
Perceived power
Dial it back
Sit in the small chair so he or she can sit in the big chair
Increase trust, likability, and understanding
Clarity
On a scale of 1-10, how ready are you to start Action X?
Why did you not pick a lower number?
Find and clarify hidden motives
Compare a client's current experience to his or her potential experience
Compare what he or she has to what he could lose
Reflection
Selling these real estate courses is exhilaratingly frustrating. I love conversing with people, learning their stories, struggles, and perspectives. But do I really believe that this course is the cure-all? Having not taken the course, I can't say—honestly that is (persuasively is another matter entirely)—how helpful this course could be.
I'm using a referral from Person A to vouch for Person B's character, competency, and commitment. Person A has "sold" me on Person B, so why can't I sell Person C on Person B as well?
In other news, we should really be investing in real estate. The market crash is coming. And then what? Do we have a plan in place? Am I waiting (i.e., procrastinating) until the timing is "right"?
When the "what-ifs" begin creeping in, go to the Lord in prayer.
Reading
The Road Less Traveled - Dr. M. Scott Peck
Swing Your Sword - Mike Leach